E-commerce ( electronic commerce) is the buying and selling goods and services, and transfer of money and data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer, or consumer-to-business.
Three main types of e-commerce:
-business to business, such as Shopify
- business to consumer, such as Amazon
- consumer to consumer, such as eBay
E-commerce website should be user-friendly. It must have all important features like better UI/UX, clear logo, proper navigation, live chat and more. This shopping website should be up-to-date in order to keep customers engaged.
Skills needed to be an e-commerce web developer:
- analytical skills
- communication
- critical thinking
- website optimization skills
- competitor analysis
- copywriting abilities
- handle email advertising to increase sales
- marketing campaigns for the site to influence the buyer in making the purchase
- e commerce search engine optimization to increase traffic on website with top rank on search engine
- marketing and management of the online site
* Digital Marketing
is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Types of digital marketing strategies:
- social media marketing platforms
- influencer marketing
- email marketing
-content marketing
- mobile marketing
- Search engine optimization marketing (SEO)
Digital Marketing Vs E-commerce :
Digital marketing is a domain, which is focused on marketing products and services,, using digital platforms Whereas, e-commerce is all about buying and selling products or other online service using the internet.
Digital marketing brings attention to the brand. E-commerce allows you to actually sell. Being good at one does not mean you're good at the other.