📌Required skills:
- 2+ years dealing with outbound email campaigns;
- Solid understanding of sales funnel stages and the core principles of B2B cold outreach;
- Good knowledge of HTML;
- Knowledge of digital marketing and email marketing fundamentals: CAN-SPAM requirements, segmentation, A/B testing, domain warming-up & reputation;
- Experience with automation tools for email marketing and SRM (HubSpot);
- Analytics;
- Written and spoken English level Upper-intermediate and above.
📌Your Scope of Work:
- Full coverage of the email marketing strategy;
- Creation and running of cold outreach campaigns using email automation software;
- Research and implementation of marketing tools to improve lead generation pipeline;
- Scriptwriting and modifying HTML templates for email marketing, digests, and lead magnets;
- Close cooperation with the Lead Generation team for omnichannel outreach;
- Formulating tasks with specifications for the Researcher.