WMKTECH is looking for a technical specialist in email marketing.
Responsibilities:
‣ Create and support direct campaigns via Email, SMS, Push, OnSite notifications;
‣ Build automated workflows and implementing trigger-based campaigns;
‣ Working with segmentation of the customer base;
‣ Generate and test hypotheses to improve conversion rate;
‣ Interacting with content and copywriting departments;
‣ Ensuring the email template has correct content;
‣ A/B testing on email campaigns;
‣ Tracking and reporting of overall performance.
Requirements:
• Great attention to detail;
• Experience in the gambling/betting industry is desirable;
• 1+ years of experience in campaign setup and email segmentation;
• Understanding of email marketing basics (OR, CTR, CR, DKIM, SPF,
DMARC, postmasters, etc.);
• Knowledge of data analysis tools (Excel, Google Sheets);
• Experience with CRM systems: Mailchimp, Unisender, Getresponse, etc.
• English - intermediate.