Capture the Attention of Top Talent with Recruitment MarketingT

Tuesday 28 September 2021 09:19 PM Beirut Time · 144

Haneen salman

Capture the Attention of Top Talent with Recruitment MarketingT

The Secret to Recruitment Marketing: Attracting Top Talent in 4 Steps

To ensure you are attracting top talent, it is imperative to adopt a marketing mindset one that considers industry and competitor trend, global, national, and regional drivers, and effective methods of engagement.

Once this has been accomplished, it is time to design and execute a strategic recruitment marketing plan to gain top talent.

Step 1: Your employment brand and reputation

before building a strong workforce, a company has to be aware of its reputation in the industry. Social reputation sites such as Glassdoor and Indeed are a couple of examples of ways that prospective candidates can get an idea of what it's like to work for your company. A company must start from within before marketing its employment brand though. Do you have a strong employee value proposition (EVP)? And more importantly, do your recruiters fully understand the EVP and communicate it effectively to prospective talent? Recruitment marketers need to be experts in recognizing their company's strengths and sharing those with candidates.

Step 2 : initial outreach

initial outreach is key to gaining a candidate's attention. You need to show the candidate how your company is like none other and how much impact they would have on the organization. Your outreach email is your first impression. Make it good!

Step 3 : open communication

So, you have their attention. Now what? Keep that line of communication open and keep them engaged. Don't be that robotic recruiter we hear complaints about. Always be mindful of your target candidate. They can naturally discern when someone is genuine and invested in their actual interest.

Step 4 : accept or decline

Recruitment marketing does not end when a candidate is rejected. Invite candidates to your talent community let them know that this relationship can continue. A position might open up that better suits their skillset, they might gain more experience down the road or they might know people they can refer.

A key component in recruitment marketing is understanding that the line of communication never ends.

#recruitmentmarketing #recruitment #talent