📌Required skills:

- 2+ years dealing with outbound email campaigns;

- Solid understanding of sales funnel stages and the core principles of B2B cold outreach;

- Good knowledge of HTML;

- Knowledge of digital marketing and email marketing fundamentals: CAN-SPAM requirements, segmentation, A/B testing, domain warming-up & reputation;

- Experience with automation tools for email marketing and SRM (HubSpot);

- Analytics;

- Written and spoken English level Upper-intermediate and above.

📌Your Scope of Work:

- Full coverage of the email marketing strategy;

- Creation and running of cold outreach campaigns using email automation software;

- Research and implementation of marketing tools to improve lead generation pipeline;

- Scriptwriting and modifying HTML templates for email marketing, digests, and lead magnets;

- Close cooperation with the Lead Generation team for omnichannel outreach;

- Formulating tasks with specifications for the Researcher.