HEAD OF DIGITAL MARKETING

Tuesday 11 January 2022 01:09 PM Beirut Time · 1398

Wajdi Alkayal

JOB OVERVIEW

wmkshop is the official and exclusive distributor of British brands it and technology like laptops phone smart wath ,monitor, camera intenet cable. We cooperate with the largest retailers in lebanon and asia and europ and share an aspiration of penetrating new markets and expanding our online presence. Our values are strong partnerships with customers and the distribution of exceptional quality products.

JOB DESCRIPTION:

We are looking for a Head of Digital:

The person would be responsible for developing & executing online marketing campaigns/initiatives with the goal of increasing brand awareness, engagement, and revenue;
A data-driven marketer who is passionate about delivering business performance through online marketing;
We want to use innovative digital strategies and not just ad-spend to acquire users.

KEY JOB ACCOUNTABILITIES:

Spearheading the entire Digital Marketing activities;
Define online advertising strategy and create multichannel advertising campaigns;
Google SEM, Facebook (paid ads, engagement on groups), Tik Tok, Snapchat and other media channels;
Create, manage, optimize ad spend across these in a data-driven approach;
Analyze digital role in the consumer path to purchase & consumer online searches;
Stay up to date with the market, consumers & competitors;
Design an editorial calendar of engaging digital content;
Provide SEO/SEM and Digital Marketing through innovation and process improvements;
Establish and maintain relationships with Brands managers;
Monitor and analyze digital performance and consumer engagement;
Maintain an understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities;
Growth hacking approach;
Build Audience leveraging all Digital marketing methods (content marketing, social, influence);
Leverage Earned media through influencers strategies;
Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns.